The working library / 87 articles
Build Logs
A closer look at documented projects, the choices behind them and what the work makes possible.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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1–7 of 7 articles
Build Logs · AI & systems · 3 min read
Inside the content engine: source, draft, review.
A look at the structure of the content engine and why saved material, generated drafts and approved rewrites are separate.
Build Logs · Case studies · 2 min read
EBT: connect the promise, the page and the campaign.
A reading of Dynamic Code’s Evidence Based Training case study, with a practical map for reviewing connected campaign work.
Build Logs · Case studies · 2 min read
Quoterite: let the website demonstrate the product.
Use an interactive product website to answer a buyer’s questions through a visible task.
Build Logs · Case studies · 2 min read
FlipSide: carry the brand into the buying experience.
A practical lens on the connection between a rebrand and a Shopify storefront.
Build Logs · Creative & production · 2 min read
Building a video section that feels like featured work.
What changed when the homepage video stopped behaving like a small supporting card.
Build Logs · AI & systems · 2 min read
Turning a script library into a useful journal.
How the content library became articles, topic collections and a source record rather than a bulk transcript dump.
Build Logs · Case studies · 2 min read
The fishing brief was about the occasion.
A campaign recollection about researching the experience a customer wants, rather than stopping at a demographic label.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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