The working library / 87 articles
Founder notes
Personal reflections on ambition, habits, responsibility and the ordinary work behind a goal.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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1–12 of 12 articles
Field Notes · Founder notes · 2 min read
More money makes the operating choices more visible.
Treat additional resources as a chance to make deliberate choices about the business.
Field Notes · Founder notes · 2 min read
Do not turn a temporary behaviour into an identity.
Use specific descriptions when giving feedback to yourself or someone else.
Field Notes · Founder notes · 2 min read
Give the goal somewhere to show up.
Turn a desired outcome into visible decisions and scheduled actions.
Field Notes · Founder notes · 2 min read
Look at the practice behind the performance.
Build a learning routine around specific skills, feedback and increasing difficulty.
System Maps · Founder notes · 2 min read
A goal needs an operating rhythm.
Connect the result you want with a weekly practice and an honest review.
Field Notes · Founder notes · 2 min read
Responsibility does not require constant alarm.
Separate immediate threats, operating risks and the uncertainty that comes with building.
Field Notes · Founder notes · 2 min read
Understanding the circumstances changes the question.
A personal reflection on judgement, support and the difference between an explanation and an excuse.
Field Notes · Founder notes · 2 min read
Who would you need to become to do the work?
The question I took from meeting Kobe Bryant, and how I use it without romanticising sacrifice.
System Maps · Founder notes · 2 min read
Attach the new habit to something that already happens.
Use a stable cue and a small action to make a useful routine easier to remember.
Field Notes · Founder notes · 2 min read
Make the first two minutes obvious.
Reduce the uncertainty at the start of a task without confusing starting with finishing.
System Maps · Founder notes · 2 min read
Change the cue, not just the resolution.
Inspect the environment around a repeated behaviour before relying on willpower.
Field Notes · Founder notes · 2 min read
A vision should help you decline something.
Test whether the direction of the business is specific enough to influence real choices.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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