The working library / 87 articles
Field Notes — Page 4
Observations, arguments and practical lessons from business, creative work and life as a founder.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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37–45 of 45 articles
Field Notes · Founder notes · 2 min read
Understanding the circumstances changes the question.
A personal reflection on judgement, support and the difference between an explanation and an excuse.
Field Notes · Founder notes · 2 min read
Who would you need to become to do the work?
The question I took from meeting Kobe Bryant, and how I use it without romanticising sacrifice.
Field Notes · Business operations · 2 min read
Connect the task to the result someone needs.
Give routine work context without turning every assignment into a grand mission.
Field Notes · Founder notes · 2 min read
Make the first two minutes obvious.
Reduce the uncertainty at the start of a task without confusing starting with finishing.
Field Notes · Business operations · 2 min read
You should not need a crisis to choose the next action.
Use a clear decision and a bounded deadline instead of manufacturing emergency conditions.
Field Notes · Founder notes · 2 min read
A vision should help you decline something.
Test whether the direction of the business is specific enough to influence real choices.
Field Notes · Creative & production · 2 min read
A pilot is a sample, not a verdict.
Interpret early feedback in the context of the audience, format and question being tested.
Field Notes · Creative & production · 2 min read
A hook makes a contract with the viewer.
Write an opening that earns attention and deliver the explanation it promises.
Field Notes · Creative & production · 2 min read
Teach the idea through something people can see.
Use a scene, a demonstration or a worked example to make abstract advice easier to evaluate.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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