The working library / 87 articles
THINKING,
PUT TO WORK.
Field notes, system maps and build logs on AI, creative production and the work of building businesses.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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37–48 of 87 articles
Field Notes · Offers & pricing · 2 min read
Offer the next useful thing.
Build an upsell around the customer’s next task rather than the product you most want to move.
Field Notes · Marketing & behaviour · 2 min read
Give something useful without creating a debt.
Design samples, advice and resources that help a customer before asking for a commitment.
System Maps · Offers & pricing · 2 min read
Write the offer before writing the ad.
Use a five-part offer brief to connect audience, packaging, timing and the intended outcome.
System Maps · Offers & pricing · 2 min read
Give the free offer a business model.
Compare samples, trials, freemium and introductory access by their cost, customer benefit and path to paid value.
System Maps · Growth & acquisition · 2 min read
Write the revenue model before choosing the tactic.
Separate traffic, conversion, order value and repeat purchase to find the change that matters.
System Maps · Offers & pricing · 2 min read
A price has to fund the promise.
Review price against delivery effort, scope and contribution before reaching for a discount.
Field Notes · Business operations · 2 min read
Small improvements only compound when they survive.
Turn a useful one-off improvement into something the next project inherits.
Field Notes · Business operations · 2 min read
Use a slow week to remove a busy-week problem.
Choose maintenance work that will reduce the next delivery bottleneck.
System Maps · Business operations · 2 min read
What is the founder’s hour actually doing?
Use a time audit to distinguish necessary expertise from a business that depends on your availability.
System Maps · Growth & acquisition · 2 min read
Make a referral easy to explain.
Give satisfied customers a clear situation, a useful introduction and a considerate follow-through.
Field Notes · Growth & acquisition · 2 min read
Look for the work around the opportunity.
A practical way to explore businesses that help other people do a difficult job.
Field Notes · Founder notes · 2 min read
More money makes the operating choices more visible.
Treat additional resources as a chance to make deliberate choices about the business.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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