The working library / 87 articles
THINKING,
PUT TO WORK.
Field notes, system maps and build logs on AI, creative production and the work of building businesses.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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49–60 of 87 articles
Field Notes · Business operations · 2 min read
Cash, profit and value answer different questions.
Keep three different views of a business separate when discussing growth.
System Maps · Business operations · 2 min read
Give recurring costs a recurring review.
A lightweight process for checking whether subscriptions and operating commitments still earn their place.
System Maps · Growth & acquisition · 2 min read
Qualify for the next conversation, not the longest form.
Ask for the information that helps both sides decide whether a sales conversation is useful.
Field Notes · Better decisions · 2 min read
A signal is not an explanation.
Before using a pattern to judge people or customers, ask what it really measures.
Field Notes · Marketing & behaviour · 2 min read
Being familiar is only part of being chosen.
Use repetition to make a useful message recognisable without treating exposure as persuasion by itself.
Field Notes · Offers & pricing · 2 min read
Explain the cost of inaction without manufacturing fear.
Make the consequences of a problem concrete, proportionate and open to inspection.
Field Notes · Offers & pricing · 2 min read
A price comparison should survive closer inspection.
Use reference points that help customers understand the offer rather than inflate its apparent value.
Field Notes · Better decisions · 2 min read
Make room between the reaction and the decision.
A short decision note can prevent an urgent feeling from becoming an unnecessary commitment.
Field Notes · Better decisions · 2 min read
Treat excitement as energy, not evidence.
Use enthusiasm to investigate an idea without letting it stand in for demand.
System Maps · Marketing & behaviour · 2 min read
Organise the choice before removing the options.
Help people compare meaningful alternatives instead of assuming that fewer choices always perform better.
Field Notes · Founder notes · 2 min read
Do not turn a temporary behaviour into an identity.
Use specific descriptions when giving feedback to yourself or someone else.
System Maps · Better decisions · 2 min read
Past effort cannot make the next step worthwhile.
Review a struggling project using its remaining costs, realistic alternatives and current evidence.
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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