The working library / 87 articles
THINKING,
PUT TO WORK.
Field notes, system maps and build logs on AI, creative production and the work of building businesses.
Field Notes explore an idea. System Maps lay out a process. Build Logs show the work behind it.
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73–84 of 87 articles
Field Notes · Founder notes · 2 min read
Understanding the circumstances changes the question.
A personal reflection on judgement, support and the difference between an explanation and an excuse.
Field Notes · Founder notes · 2 min read
Who would you need to become to do the work?
The question I took from meeting Kobe Bryant, and how I use it without romanticising sacrifice.
Field Notes · Business operations · 2 min read
Connect the task to the result someone needs.
Give routine work context without turning every assignment into a grand mission.
System Maps · Founder notes · 2 min read
Attach the new habit to something that already happens.
Use a stable cue and a small action to make a useful routine easier to remember.
Field Notes · Founder notes · 2 min read
Make the first two minutes obvious.
Reduce the uncertainty at the start of a task without confusing starting with finishing.
System Maps · Founder notes · 2 min read
Change the cue, not just the resolution.
Inspect the environment around a repeated behaviour before relying on willpower.
Field Notes · Business operations · 2 min read
You should not need a crisis to choose the next action.
Use a clear decision and a bounded deadline instead of manufacturing emergency conditions.
Field Notes · Founder notes · 2 min read
A vision should help you decline something.
Test whether the direction of the business is specific enough to influence real choices.
System Maps · Growth & acquisition · 2 min read
Test the assumption before building the company around it.
Find the customer behaviour on which the idea depends and design a small, credible test.
Field Notes · Creative & production · 2 min read
A pilot is a sample, not a verdict.
Interpret early feedback in the context of the audience, format and question being tested.
System Maps · Better decisions · 2 min read
Review the belief that used to make you successful.
Look for assumptions that have become invisible because they were once reliable.
System Maps · Creative & production · 2 min read
One recording can support several useful pieces.
Build a repurposing workflow around complete ideas instead of arbitrary clip lengths.
Follow a question
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Built from my working notes, scripts and documented projects, with AI assistance in adapting and organising the library. Research and published case studies are linked in the articles.
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